- Co-founder and President of Attract China
- An expert in SME, investment, recruitment and operational landscape in China
- A seasoned market entry strategist, advisor and highly successful entrepreneur
- Co-founder and President of Attract China
- An expert in SME, investment, recruitment and operational landscape in China
- A seasoned market entry strategist, advisor and highly successful entrepreneur
Sam GOODMAN is a seasoned market entry strategist, advisor and highly successful entrepreneur. Goodman helps companies to tactfully market themselves across various industries. Goodman has established and built up businesses for manufacturing, Internet, restaurant, and clean tech projects in China. He is fluent in English and Mandarin Chinese.
He is also Co-founder and President of Attract China, a firm providing the essential tools and platform needed to reach and attract Chinese tourists, and Co-founder of Fei Chang Hao Kan, China based social media company that partners with agencies and production houses to create emotionally engaging, branded contests that maximize buzz.
He has imparted his hard-earned knowledge, including the transformation of his first business venture in China into a recognized brand name with five locations and annual revenues of U.S. $1 million, in the book Where East Meets West: The Street-Smarts Guide to Business in China. Where East Eats West: The Street-Smarts Guide to Business in China, is already part of the MBA curriculum for Boston College, Rutgers and University of Texas. As a long-term resident of Beijing, Goodman has provided information about the SME, investment, recruitment and operational landscape to individuals and companies who have an interest in China.
After moving to Asia in 1993, Goodman founded the World-Famous-in-China chain of cafes and Beijing Sammies. A client negotiator in English and Chinese on the US-China $5.4 billion nuclear power plant bid, Goodman is now working on transforming his latest project: Me-2-B.com, a site for talented individuals that creates a platform for leveraging the collective wisdom of the masses into initiatives.
